How To Build Your Small Business To Last

Starting your own company is a thrilling prospect, for better or worse. It can be exciting, because you get to live the dream and be your own boss, but it can also be daunting knowing that there are no higher ups to take care of the big picture stuff for you. Coming to grips with this responsibility is just part of the job, and these tips will help get you there.

Market Research

Data has been a major talking point among businesses for some time, and there’s a very good reason for that. Information about the world around you can improve your business model and marketing strategies, so collecting and analyzing data will be essential to the viability and profitability of your company. This starts with consumer surveys that can paint a picture for you of what your audience looks like and, more importantly, what they want from companies in your particular industry and/or niche.

Don’t forget the value of  small business statistics that can give you an idea of what other businesses have tried and are currently implementing. Likewise, it will give you an idea of which techniques have been proven and those that have failed and why. Generally, the more information you have, the better, because it can give you mathematical guidelines with which to create more effective strategies.

Supply Chain

Another crucial aspect of any business is its supply chain. Every company needs certain supplies, be it things like pens for your staff or consumer goods to sell to your customers. That entails building relationships with other businesses such as manufacturers, distributors, and wholesalers. Building the optimal supply chain for your business means first sorting through your business’s needs in greater detail.

For example, wholesalers are advantageous to retailers that buy and sell in bulk themselves, and wholesalers tend to have a wide range of products to offer. Distributors are often the better choice for your average store, however, because smaller yields are preferable when you have less space and do less business than supermarkets.

You can even save some money by buying direct from a manufacturer, but this has its pros and cons. Distributors and wholesalers typically add the kind of bells and whistles that can be really appealing to your customer, but they also justify the markup that occurs at each additional stop in a supply chain.


In addition to saving money by cutting costs, you can also improve your profit margins by increasing your net revenue. Essentially, your profits are calculated by subtracting your expenses from your revenue, meaning that increasing that revenue necessarily creates more profit in turn.

In order to increase your revenue, you need to bring in more customers and more sales. The best way to accomplish this is to market your business, but your practices will have to back up your advertising if you want to build a loyal customer base. Marketing is a complicated field all its own, and you’re better off hiring a marketing agency to do that heavy lifting for you. While this constitutes an additional, it’s worth that cost and them some, because it can drastically improve your reach and efficacy.

A great way to make use of the good will you gain from marketing is to offer competitive pricing, a practice in which you offer lower prices than your competitors in order to sway customers that are on the fence. While charging less sounds less than ideal, less can be more if you implement discounts and sales selectively and strategically.

Building your own business from scratch will serve as a turning point in your life. If you have what it takes, this is the test that will prove it. In order to pass that test, you’ll need to study these tips, but that’s not the end of the story. There’s always more to learn about refining your business model and increasing your bottom line.

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